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Advantage Sales & Marketing Chooses Cornerstone OnDemand for Integrated Learning and Talent Management Solution

ASM to deploy complete platform for LMS, employee performance management, succession planning and compensation to 12,000 employees in U.S. and Canada

Santa Monica, Calif., December 11, 2008 – Cornerstone OnDemand Inc., a leader in on-demand, integrated learning and talent management software and services, today announced that Advantage Sales & Marketing LLC (ASM) will deploy Cornerstone’s comprehensive suite – including solutions for learning management (LMS), employee performance management, succession planning and compensation – for its more than 12,000 employees in the U.S. and Canada. ASM also will use Cornerstone’s real-time reports and dashboards to evaluate program results and ROI.

From senior leaders and front-line supervisors to new hires, ASM instills core values across its organization to promote a culture of excellence and development. This includes cultivating a high performing workforce, encouraging innovation, and ensuring customer satisfaction and loyalty. ASM’s philosophy also includes fostering a “learning environment” by providing extensive training and development programs for its employees. To support this culture of excellence, ASM sought to invest in a complete technology solution for its learning and talent management efforts, one that would span the entire employee lifecycle while also helping to create new organizational efficiencies and best practices.

“It was important for our Talent Development team to find a comprehensive, user-friendly and interactive talent management solution that would engage both managers and team members and support our business goals,” said Pamela James, Vice President, Human Resources for Advantage Sales and Marketing. “Because Cornerstone’s software suite is truly integrated, we will have the ability to gain more insight into our entire workforce and make more strategic human capital management decisions.”

According to a recent Bersin & Associates study, organizations using integrated human capital management solutions cite two to three times the ROI of organizations implementing point solutions.1 Deploying Cornerstone ’s software suite across its organization will allow ASM to:

  • Strategically and cost-effectively create, manage and deliver personalized, fully blended learning programs for its entire organization.

  • Align individual goals with departmental objectives and organizational strategy, as well as automate existing performance review and competency assessment programs.

  • Correlate performance with employee compensation.

  • Unite individual strengths to improve overall organizational capabilities and workforce planning.

  • Keep leadership and critical roles pipeline full and plan ahead for workforce change.

  • Easily identify impacts, trends, progress and results of its talent management strategy.

“Our Talent Development team is impressed with the flexibility and scalability of Cornerstone’s Software-as-a-Service delivery,” said Jennifer DePaola, ASM’s Director of Talent Development. “The software allows us to deploy the different modules throughout the company to help support associate development.”

Commented Adam Miller, President and CEO of Cornerstone OnDemand, “Now more than ever, it is important for businesses such as Advantage Sales and Marketing to maximize the ROI of their talent management investments while also cutting costs. We’re seeing more organizations adopting an integrated versus siloed approach because it allows them to be more efficient and effective with their strategies. And with the added benefits of SaaS delivery, businesses are able to take advantage of lower implementation and IT costs while also keeping up with new technology advancements.”


Cornerstone è la principale società di tecnologia per lo sviluppo del capitale umano. Riteniamo che le persone possano raggiungere qualsiasi obiettivo con le giuste opportunità di sviluppo e di crescita. Offriamo alle imprese la tecnologia, i contenuti, il know-how e la consulenza specialistica per aiutarle a realizzare il potenziale delle proprie persone.

Le soluzioni di people development di Cornerstone comprendono soluzioni complete per il recruiting, formazione personalizzata, contenuti formativi fruibili nel work-flow, gestione delle performance orientata alla crescita e gestione olistica dei dati della forza lavoro e sono utilizzate con successo da oltre 3.640 aziende di ogni dimensione, per un totale di oltre 40 milioni di utenti in 187 paesi e 43 lingue.

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